Make your business easier to discover.
Clarify your brand, reach the right audience and develop marketing that reflects the value of your products or services.
Explore marketing supportI-R-A-Z Consultancy · North London
Your goals.
A clear way forward.
Marketing support for your business. Education guidance for your family. We help you understand your options and build a practical plan around your needs.
Find the support you needStart with what you need
A consultancy built around your goals.
You might be launching a small business, improving your marketing, attracting more customers or planning your child’s next school step. I-R-A-Z brings research, experience and clear thinking to help you decide what to do next.
How can we help you?
Choose the support that fits your priorities.
Find a clear path through school choices.
Explore independent and grammar schools, bursaries and scholarships, with structured guidance on applications and preparation.
Explore education guidanceConnect with the families you serve.
Strengthen your admissions communications, promote your offer and build useful relationships with prospective families.
Support for schoolsExplore tuition centres
Marketing support for small businesses.
Practical advice and delivery, shaped around your audience, budget and stage of growth.
Marketing strategy
Understand your customers, clarify your offer and prioritise the channels and activities that suit your business.
Brand & messaging
Explain what makes your business valuable through consistent positioning, clear copy and a recognisable identity.
Social media & content
Plan social posts, photography, video and campaign content that helps people understand your offer and take the next step.
Campaigns & customer enquiries
Develop promotions and digital campaigns, improve the enquiry journey and review results to inform your next decisions.
Support is scoped around your goals and resources. Whether you need a focused project or ongoing guidance, the starting point is understanding what your business needs.
Experience behind the advice
Insight you can turn into action.
Led by Afra Mohamed, I-R-A-Z brings over 25 years of marketing and sales experience, a BA in Politics and International Relations, and expertise in independent and grammar school admissions.
Meet the founder- 01Understand your needs, goals and circumstances.
- 02Research your options and agree clear priorities.
- 03Build a practical plan and follow through on next steps.
Your next step
Tell us where you want to go.
From a stronger business presence to a clearer education pathway, I-R-A-Z helps you approach your next decision with direction and purpose.