For schools
More meaningful enquiries. A clearer admissions journey.
I-R-A-Z supports schools with positioning, admissions strategy and campaigns that help families understand what makes a school the right fit.
Where we can help
From the first impression to the next open day, each touchpoint should make it easier for families to take a confident step.
Admissions strategy
Review audiences, enquiry journeys, messaging and conversion points.
Campaigns & content
Plan digital campaigns and useful content grounded in the school’s distinctive offer.
Open day promotion
Shape invitations, event communications and follow-up that supports real conversations.
Prospectus & brand
Make the school story clearer across print, digital and parent-facing materials.
A focused pilot
An initial 12-week collaboration can test the approach, track enquiries and refine what works.
Understand
Review the school’s goals, audience and current admissions journey.
Deliver
Develop priorities, campaign assets and a practical activity calendar.
Learn
Review enquiry quality and conversion, then agree the next phase.
School partnerships
A joined-up view of marketing and admissions.
Work is scoped around each school’s needs, with fees and campaign budgets agreed separately.